WordStream’s free Google Ads Performance Grader, now from WordStream by LocaliQ, gives your account an instant report card with an overall score. Boxoo does a different job: specialist AI agents review the account every day and turn each finding into a case with the evidence and, for most, a fix you apply only when you press it.
Checked against WordStream Grader's own public pages on 2026-09-30. Tools change quickly, so confirm anything that matters to you on their site.
| Boxoo | WordStream Grader | |
|---|---|---|
| Approach | Specialist AI agents review the account every day and file each finding as a case, evidence first. | An instant report card: an overall score plus grades for areas such as wasted spend, Quality Score, CTR, impression share, and account activity. |
| Applying changes | Most findings come with a fix you apply with one click, only when you press Apply. | The report gives tips and next steps; with read-only access, you make the changes in Google Ads. |
| Undo | Current values are recorded before each change, so most changes can be undone from the case. | Nothing to undo: the grader asks for read-only access to your account. |
| Fixes outside Google Ads | Landing pages, website tags, and match type changes come as step-by-step hand-offs for your account. | General best-practice tips, including for landing pages; account-specific steps are not described on the public pages we checked. |
| Access | Sign in with Google, connect Google Ads, and pick the account; client accounts under a manager account work. | Enter your email, choose an account type, and sign in with Google to grant one-time read-only access. |
| Ad platforms | Google Ads. | Google Ads; WordStream also offers a separate free Facebook Ads grader. |
| Price | Free during early access. Small accounts stay free; paid plans will apply to larger accounts, and early users keep a discount. | Free. A low grade points you to a free consultation with WordStream by LocaliQ, which also sells search ad services. |
Sources: WordStream: Google Ads Performance Grader · LocaliQ: Google Ads Performance Grader · WordStream: Marketing services · WordStream: Facebook Ads Performance Grader · About WordStream · LocaliQ Search Ads
Boxoo’s agents check the account every day and file what they find as cases, grouped into levels so you know what to fix first.
Most cases come with a change you apply with one click, in Google Ads, only when you press it. Boxoo records the current values first, so most applied changes can be rolled back.
Each case shows the numbers from your own account first, then what to do, including exact steps for landing pages, tags, and match types.
The best AI tools for Google Ads in 2026 compared: Google Ads Advisor, Opteo, Optmyzr, Ryze AI, Adzooma, Adalysis, groas and Boxoo. Approval, undo, price.
Read moreWhat the agents review every day and every change they can apply when you approve.
Read moreFree during early access. Small accounts stay free; early users keep a discount.
Read moreLooking for an Opteo alternative? An honest comparison of Boxoo and Opteo: how they find problems, apply changes, undo them, and what they cost.
Read moreLooking for an Optmyzr alternative? An honest comparison of Boxoo and Optmyzr: rules versus AI agents, approval and undo, platforms, and price.
Read moreCompare Boxoo and Ryze AI for Google Ads: daily reviews filed as cases, changes applied only when you press Apply, undo from the case, and hand-offs.
Read moreBoxoo vs Google Ads Advisor: how Google’s built-in AI agent compares with Boxoo’s daily account reviews, approval-only fixes, undo, and hand-offs.
Read moreLooking for an Adzooma alternative? An honest comparison of Boxoo and Adzooma: how problems are found, how changes are applied and undone, and price.
Read moreLooking for an Adalysis alternative? An honest comparison of Boxoo and Adalysis: audits and rules versus AI agents, approval, undo, platforms, and price.
Read moreLooking for a groas alternative? Compare Boxoo and groas for Google Ads: autonomous execution versus approval on every change, undo, platforms, and price.
Read moreYes. WordStream by LocaliQ describes the Google Ads Performance Grader as free: you enter your email and sign in with Google. If your grade is low, the page points to a free consultation about its marketing services.
It asks for read-only access and gives you a report with tips, so the changes are yours to make. Boxoo prepares most fixes as a change you apply with one click, and nothing changes until you press it.
Yes. The grader’s access is read-only, and Boxoo changes nothing until you approve a change, so running both is a safe way to compare what each finds.
Boxoo is free during early access, with no card needed, and small accounts stay free. Paid plans will apply to larger accounts, and early users keep a discount.
You can run both. Boxoo's audit is free while it's in early access and changes nothing until you approve it.
