Search terms that waste spend
Searches with clicks and cost but no conversions, grouped so one negative keyword can cover a whole pattern. Existing negatives are checked first, so nothing is suggested twice.
Boxoo agent · Keyword Scout
Stop paying for searches that never become customers.
Keyword Scout reads the search terms report and every enabled keyword in your account. It finds the searches that spend without converting, the keywords that compete with each other, and the converting searches you are not yet targeting on purpose.
What it checks
Keyword Scout runs the search terms, keywords, and Shopping reviews.
Converting searches to keep
Search terms that already convert but only match loosely, so you can add them as keywords and control their bids.
Keyword overlap
Keywords in different ad groups competing for the same searches, which splits data and can raise your own costs.
Keywords that stopped working
Enabled keywords with steady spend and weak results, compared with the rest of their ad group.
Bids out of line
Keyword bids far above or below what their conversion rate supports.
Shopping products
For Shopping accounts: products that spend with no results, plus targets and budget. It does not claim Merchant Center disapprovals.
Changes it can make, after you approve
- Add a negative keyword to a campaign or ad group
- Add a converting search term as a keyword
- Pause or re-enable a keyword
- Change a keyword bid
Steps it hands to you
- Change a keyword match type (step-by-step, since Google Ads has no direct edit for it)
Nothing changes without you. Every change is shown with the evidence behind it and waits for your approval. Before a change is applied, Boxoo records the current values so you can undo it.
An example case
Each finding arrives as a case: what was found, the numbers behind it, and the next step.
Clicks that never become customers.
A group of related searches took a steady share of one campaign’s clicks over the last 30 days with no conversions, while the campaign’s other searches converted normally.
Suggested next step: Add one phrase-match negative keyword that covers the pattern. Approve it and Boxoo adds it; undo removes it again.
Questions
Does Boxoo add negative keywords automatically?
No. Keyword Scout suggests each negative keyword with the search terms and numbers behind it. It is only added when you press Apply, and you can undo it afterwards.
How often are search terms reviewed?
Every day by default. You can set each reviewer to run every 3, 7, 14, or 30 days instead, or switch it off.
Will it suggest negatives I already have?
No. Before it suggests a negative keyword, the agent reads the negatives already on the campaign and ad group and skips terms they cover.
Does it work with Performance Max and Shopping?
The Shopping review covers Shopping products, targets, and budget. Performance Max campaigns are reviewed by the Performance Analyst.
The rest of the team
Budgets & bidding
Budget GuardChecks whether budget sits where it earns the most, and whether each bid strategy fits the data behind it.
What it checks
Performance & structure
Performance AnalystExplains why the numbers moved: account changes, anomalies, campaign settings, structure, and Performance Max.
What it checks
Tracking & reporting
Reporting AgentMakes sure your conversions count correctly, briefs you on yesterday, and weighs Google’s recommendations against your real numbers.
What it checks
Creative & landing pages
Creative WatchReviews ads, assets, and the pages they send people to, and catches weak creative before it costs you.
What it checks
Growth & targeting
Growth StrategistFinds where more spend still pays, and checks locations, devices, schedules, and audiences.
What it checksFind the searches wasting your budget.
Connect Google Ads and the whole team reviews your account. Free while Boxoo is in early access.
