Budget-limited winners
Campaigns that convert well but lose impression share because their budget runs out.
Boxoo agent · Budget Guard
Put your budget where it earns the most.
Budget Guard looks at every campaign’s budget, the reach it loses to budget limits, and whether its bid strategy and target fit the conversion volume it has. Winners held back by budget get flagged, and so do targets that starve a campaign.
What it checks
Budget Guard runs the budgets-and-reach and bidding-strategy reviews.
Budget on weak campaigns
Campaigns spending a large share of the account with results well below the rest.
Bid strategy fit
Whether a smart bidding strategy has enough conversions to learn, or would be better on a simpler strategy for now.
Targets out of reach
Target CPA or ROAS set so tight the campaign cannot spend, or so loose it overpays.
Changes it can make, after you approve
- Change a campaign budget
- Change a target CPA or target ROAS
- Switch a campaign’s bid strategy
- Pause or re-enable a campaign
Steps it hands to you
- Anything the Google Ads API can’t change, as exact steps for your account
Nothing changes without you. Every change is shown with the evidence behind it and waits for your approval. Before a change is applied, Boxoo records the current values so you can undo it.
An example case
Each finding arrives as a case: what was found, the numbers behind it, and the next step.
A converting campaign is capped by its budget.
One campaign has the account’s best cost per conversion but lost a large share of impressions to budget over the last two weeks.
Suggested next step: Raise its daily budget by a set amount you choose. Boxoo records the current budget first, so undo puts it back.
Questions
Will Boxoo raise my spend without asking?
No. Budget changes are proposed with the evidence and only applied when you press Apply. Undo restores the previous budget.
Does it change bid strategies?
It can switch a campaign’s bid strategy or change its target when you approve. Most changes keep an undo; switching away from a shared portfolio strategy is the exception and can’t be undone from Boxoo.
How does it know what a good cost per conversion is for me?
It compares campaigns within your own account. You can also tell it your maximum acceptable cost per conversion, and every reviewer uses that from then on.
The rest of the team
Search terms & keywords
Keyword ScoutReads every search your ads showed on, catches the ones that waste money, and finds the ones worth adding.
What it checks
Performance & structure
Performance AnalystExplains why the numbers moved: account changes, anomalies, campaign settings, structure, and Performance Max.
What it checks
Tracking & reporting
Reporting AgentMakes sure your conversions count correctly, briefs you on yesterday, and weighs Google’s recommendations against your real numbers.
What it checks
Creative & landing pages
Creative WatchReviews ads, assets, and the pages they send people to, and catches weak creative before it costs you.
What it checks
Growth & targeting
Growth StrategistFinds where more spend still pays, and checks locations, devices, schedules, and audiences.
What it checksSee where your budget works hardest.
Connect Google Ads and the whole team reviews your account. Free while Boxoo is in early access.
