Room to grow
Winning campaigns held back by budget, and converting searches that are not yet keywords.
Boxoo agent · Growth Strategist
Grow where the numbers already say yes.
Growth Strategist looks for campaigns that are winning but held back, and converting searches you are not yet targeting on purpose. It also checks who you reach: locations, devices, ad schedules, audience lists, and clicks from outside the areas you meant to target.
What it checks
Growth Strategist runs the growth opportunities, audience and targeting, geo reach, and Demand Gen reviews.
Location reach
Whether you target people in a place or only interested in it, and clicks from outside the areas you meant to target.
Devices and schedule
Devices and hours that convert far better or worse than the rest.
Audiences
Audience and customer match lists: whether they are attached and how they perform.
Demand Gen
Asset groups, creative, and audience signals for Demand Gen campaigns.
Changes it can make, after you approve
- Exclude a location
- Set a bid adjustment for a location, device, or schedule
- Add a converting search as a keyword
- Raise the budget of a capped winner
Steps it hands to you
- Anything the Google Ads API can’t change, as exact steps for your account
Nothing changes without you. Every change is shown with the evidence behind it and waits for your approval. Before a change is applied, Boxoo records the current values so you can undo it.
An example case
Each finding arrives as a case: what was found, the numbers behind it, and the next step.
Clicks are coming from outside your service area.
A campaign set to people “in or interested in” your target locations spent part of its budget on clicks from outside them, with almost no conversions.
Suggested next step: Switch the location option to people in your locations, or exclude the areas that spend without converting.
Questions
How does Boxoo find growth opportunities?
It looks for campaigns with strong results that lose impressions to budget, and for search terms that already convert but are not yet keywords, then proposes the change with the numbers.
Can it exclude locations?
Yes. It can exclude a location or set a bid adjustment for a location, device, or schedule when you approve, and each change can be undone.
Does it know which areas I serve?
You can tell it your service areas and it uses them in every review. Until then, it works from where your conversions come from.
The rest of the team
Search terms & keywords
Keyword ScoutReads every search your ads showed on, catches the ones that waste money, and finds the ones worth adding.
What it checks
Budgets & bidding
Budget GuardChecks whether budget sits where it earns the most, and whether each bid strategy fits the data behind it.
What it checks
Performance & structure
Performance AnalystExplains why the numbers moved: account changes, anomalies, campaign settings, structure, and Performance Max.
What it checks
Tracking & reporting
Reporting AgentMakes sure your conversions count correctly, briefs you on yesterday, and weighs Google’s recommendations against your real numbers.
What it checks
Creative & landing pages
Creative WatchReviews ads, assets, and the pages they send people to, and catches weak creative before it costs you.
What it checksFind your next room to grow.
Connect Google Ads and the whole team reviews your account. Free while Boxoo is in early access.
