What changed, and what moved after
Changes from Google Ads change history and from Boxoo, with the numbers before and after each one.
Boxoo agent · Performance Analyst
Know why your Google Ads numbers moved.
Performance Analyst watches for spikes and drops outside normal variation, lines them up with the changes made in the account, and checks the settings and structure that quietly cost money: Display left on in Search campaigns, search partners, ad rotation, and messy ad groups.
What it checks
Performance Analyst runs the structure, campaign settings, pacing and anomalies, change impact, and Performance Max reviews.
Spikes and drops
Days where spend, clicks, or conversions moved outside the account’s normal range.
Campaign settings
Display network or search partners left on, and ad rotation settings that hold back better ads.
Account structure
How campaigns and ad groups are organised, and where the structure splits data or mixes intents.
Performance Max
Asset groups and their strength, audience signals, targets, and final URL expansion.
Changes it can make, after you approve
- Pause or re-enable an ad group
- Change an ad group bid or ad rotation
- Create an ad group
- Create a campaign, copied from an existing one and created paused
Steps it hands to you
- Anything the Google Ads API can’t change, as exact steps for your account
Nothing changes without you. Every change is shown with the evidence behind it and waits for your approval. Before a change is applied, Boxoo records the current values so you can undo it.
An example case
Each finding arrives as a case: what was found, the numbers behind it, and the next step.
Cost per conversion rose the day a setting changed.
Change history shows search partners were switched on in one campaign; since then, its partner traffic has spent with a much lower conversion rate than Google Search.
Suggested next step: Review the partner traffic numbers in the case and decide whether to switch it back off.
Questions
Can it tell me why performance dropped last week?
Yes. It compares the drop with the account’s normal range and with the changes made around it, then files a case with the likely cause and the evidence. Our guide on why Google Ads performance drops walks through the same method.
Does it review Performance Max?
Yes, when the account has Performance Max campaigns. It looks at asset groups, asset strength, audience signals, targets, and final URL expansion.
Does it create campaigns on its own?
No. When a new campaign makes sense, it is proposed as a case, copied from an existing campaign, and created paused, so nothing spends until you turn it on.
The rest of the team
Search terms & keywords
Keyword ScoutReads every search your ads showed on, catches the ones that waste money, and finds the ones worth adding.
What it checks
Budgets & bidding
Budget GuardChecks whether budget sits where it earns the most, and whether each bid strategy fits the data behind it.
What it checks
Tracking & reporting
Reporting AgentMakes sure your conversions count correctly, briefs you on yesterday, and weighs Google’s recommendations against your real numbers.
What it checks
Creative & landing pages
Creative WatchReviews ads, assets, and the pages they send people to, and catches weak creative before it costs you.
What it checks
Growth & targeting
Growth StrategistFinds where more spend still pays, and checks locations, devices, schedules, and audiences.
What it checksFind out what moved your numbers.
Connect Google Ads and the whole team reviews your account. Free while Boxoo is in early access.
