Double counting
Conversion actions counting the same outcome more than once, or several primary actions for one goal.
Boxoo agent · Reporting Agent
Trust the conversions your account reports.
Every other decision depends on conversion data. Reporting Agent checks for double counting, conversion actions that stopped recording, and counting settings or windows that don’t fit your business. It also writes the daily brief and weighs Google’s own recommendations against what your account actually shows.
What it checks
Reporting Agent runs the conversion tracking, daily brief, and Google recommendations reviews.
Actions that stopped recording
Conversion actions that used to record and have gone quiet.
Counting and windows
Whether “every” or “one” counting and the conversion window fit how your customers buy.
GA4 comparison
If GA4 is connected, a comparison between what Google Ads and GA4 record.
Daily brief
Account totals for the last 14 days, with yesterday compared with normal.
Google’s recommendations
Each recommendation Google shows, checked against the account’s real numbers before you accept it.
Changes it can make, after you approve
- Change a conversion action’s counting (every or one)
- Change a conversion window
Steps it hands to you
- Website tags and tracking code
- Conversion setup beyond counting and window, step by step
Nothing changes without you. Every change is shown with the evidence behind it and waits for your approval. Before a change is applied, Boxoo records the current values so you can undo it.
An example case
Each finding arrives as a case: what was found, the numbers behind it, and the next step.
One sale is counted twice.
Two primary conversion actions record the same outcome on the same page, so reported conversions run close to double the real number.
Suggested next step: Keep one action as primary. The case lists the exact steps, and the counting change can be applied from Boxoo.
Questions
Can Boxoo fix my conversion tag?
Not directly: website tags live on your site, not in Google Ads. Boxoo gives you exact steps for the tag. Counting type and conversion window can be changed from Boxoo when you approve.
Do I need GA4 connected?
No. GA4 is optional. When it is connected, the tracking review compares it with Google Ads and the landing page review adds engagement data.
What is in the daily brief?
Account totals for the last 14 days and how yesterday compares with normal, so you see a change the morning after it happens.
The rest of the team
Search terms & keywords
Keyword ScoutReads every search your ads showed on, catches the ones that waste money, and finds the ones worth adding.
What it checks
Budgets & bidding
Budget GuardChecks whether budget sits where it earns the most, and whether each bid strategy fits the data behind it.
What it checks
Performance & structure
Performance AnalystExplains why the numbers moved: account changes, anomalies, campaign settings, structure, and Performance Max.
What it checks
Creative & landing pages
Creative WatchReviews ads, assets, and the pages they send people to, and catches weak creative before it costs you.
What it checks
Growth & targeting
Growth StrategistFinds where more spend still pays, and checks locations, devices, schedules, and audiences.
What it checksCheck that your conversions add up.
Connect Google Ads and the whole team reviews your account. Free while Boxoo is in early access.
