| Approach | Specialist AI agents review the account every day and file findings as cases, each investigated before you see it. | Daily audits with 100+ prebuilt checks, alerts, ad testing, keyword and search query tools, budget management, and reporting. |
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| Applying changes | You press Apply on each change. There is no automatic mode. | You can resolve issues in Adalysis or define automated actions: rules, ad testing, bid actions, campaign auto-pauses, and daily budget adjustments. |
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| Undo | Current values are recorded before each change, so most changes can be undone from the case. | Not described on the public pages we checked. |
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| AI | Chat inside each case; a fix proposed in chat still needs your approval. | AI summaries in root cause analysis, AI Max and Performance Max tools, and an MCP server for Claude, ChatGPT, and other assistants. |
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| Ad platforms | Google Ads. | Google Ads and Microsoft Ads, unlimited accounts. |
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| Price | Free during early access. Small accounts stay free; paid plans will apply to larger accounts, and early users keep a discount. | From $149/month, set by maximum monthly ad spend. Free trial of 30 days (Starter), 45 (Professional), or 60 (Enterprise). |
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